The Happy Circle and the Sea Monkey
Katya Andresen of Network for Good kicked off day 2 of My Charity Connects with a great keynote on what actually motivates people to donate – and what doesn’t. Using a blend of behavioural economics, cognitive dissonance, the power of emotional appeals, great videos, and plain old common sense, Katya helped attendees learn about how to improve their fundraising. Here’s a recap of the session!
