NetChange - June 6-10, 2011, MaRS

The MyCharityConnects Conference 2011 is a two-day conference that aims to build the capacity of the Canadian charitable sector by connecting charities to the technology they need to succeed. After 2 sold-out years, MyCharityConnects came back better than ever for 2011. Thought-provoking keynotes, practical how-to workshops and plenty of chances to learn from other non-profits about what works online … and what doesn’t.

Here are the presentations and some featured videos both from speakers and from attendees. Thanks to CanadaHelps for another great collaboration!

• Amy Sample Ward - Technology and Community: Strategic Options for Building Movements

And here’s the video of Amy’s presentation in full:


• Lee Rose - #FAIL: Biggest Online Mistakes and How to Avoid Them
• Amy Sample Ward - Social Media Success in 30 Minutes Per Day
• Claire Kerr - Oops! You Raised Awareness Without Raising Money (Whatcha gonna do about it?)
• Darrell MacMullin & Jolie McMillian - Mobile for Nonprofits
• Josh Muirhead - Online Storytelling: The World is Yours With a Story
• Amy Sept - You’re On Social Media … Now What?: Finding the Next Steps | Handout
• Sheetal Persaud & Matt Barr - Reaching the Next Generation of Supporters Through Integrated Branding Programs
• Celina Agaton - Moving Pictures: How to Engage Communities with Film and Video | Handout
• Amanda Grainger-Munday - Looking Up: Life’s Better in the Cloud
• Jane Zhang - Technology Tools and Trends: How to Make Them Work For You
• Jordanna Ber - Thinking Like a Magazine Editor: Blogging Strategies for your Nonprofit
• Laurie Dillon-Schalk - Developing a Digital Strategy & Roadmap | Handout
• Jay Goldman - Measuring your Social Media Success
• Heather Morrison - Making Twitter Your Best Friend: Twitter Strategies Exposed
• Todd Minerson, Nick Rodrigue, Ruth Bastedo - Case Study: White Ribbon Campaign – Turning Online Interest Into Offline Action to End Violence Against Women

Here’s how attendees enjoyed Day 1, and what they learned:

Tuesday, June 7

Katya Andresen opened Day 2 with a presentation called The Happy Circle and the Sea Monkey. Here’s the video:
• Katya Andresen - The Happy Circle and the Sea Monkey: The Truth About Why People Give | Handout 1 |Handout 2
• Christy Heenan - Fantastic Facebook Pages
• Peter Flaschner - Bridging the Online/Offline Gap: How to Build, Engage, and Activate your Community
• Dave Fleet - Making the Most of Social Media Trends in 2011
• Sara Falconer - Case Study: How World Wildlife Fund-Canada is taking its online communities to the next level
• Bob Nunn - Finding Followers: Successful SEO Strategies
• Julie Szabo & Theodora Lamb - The Remarkables: How Nonprofits Win with Movement Marketing
• Lisa Kember - The Power of Email Marketing: A Blueprint for Using Email to Build Your Organization
• Mark Farmer - Google Analytics: Business Intelligence for Non-profits
• Julie Tyios – Embracing a Social Media Culture
• Lorraine Fleck - An Ounce of Prevention is Worth a Pound of Cure: Key Elements for Social Media Policies
• Sean Moffitt - Wikibrands, WikiCharities: Reinventing Your Cause in a Donor and Fan-Driven Marketplace

Sean Moffitt closed My Charity Connects with his presentation. Here’s the full video.

For more videos from My Charity Connects, visit our Vimeo page.